The editorial rudder is at the heart of every publication's planning process. It is the tool that allows you to coordinate editorial content, advertisements, layout and production, while maintaining control over every issue of your newspaper or magazine. The integrated solutions offered by GMDE allow publishers to view and manage the structure of publications centrally, planning articles, columns, inserts and advertisements with a clear overview of the entire issue. The result is a smoother production process, fewer errors and more effective collaboration between the editorial, graphics, advertising and production departments.
The rudder represents the complete map of the publication, issue by issue or edition by edition.
Through a visual interface, it is possible to:
This allows the entire editorial team to work with a shared vision that is updated in real time.
Page planning: Creation and management of the issue structure: sections, columns, inserts and special features.
Integration with the advertising system: Sold advertising space is entered directly into Il Timone, avoiding errors and overlaps.
Process status management: Each page can be monitored through progress statuses (in progress, approved, ready for printing).
Integration with the editorial system: The timone connects to layout systems and editorial workflows, ensuring continuity between planning and production.
Global view of the publication: Editorial, graphics, and sales teams share the same tool and the same information.
The editorial plan is the tool used by editorial teams to plan the structure of a publication, organising pages, articles and advertising space before the layout phase.
It is useful for editors of newspapers, magazines, periodicals, and digital publishers who manage numerous pages, columns, and advertisements.
Yes. Modern systems integrate advertising space management with editorial content planning, ensuring the correct distribution of advertisements.
Yes. The solutions implemented by GMDE integrate with the main publishing systems and layout workflows used by editorial offices.
Yes. In addition to print, it can be used to plan content for websites, apps, or editorial newsletters.
Mainly: editorial department graphic design advertising department production