Publishing

Editorial Planner

Intelligent content and advertising planning

The editorial rudder is at the heart of every publication's planning process. It is the tool that allows you to coordinate editorial content, advertisements, layout and production, while maintaining control over every issue of your newspaper or magazine. The integrated solutions offered by GMDE allow publishers to view and manage the structure of publications centrally, planning articles, columns, inserts and advertisements with a clear overview of the entire issue. The result is a smoother production process, fewer errors and more effective collaboration between the editorial, graphics, advertising and production departments.

Image Editorial Planner

What is the Editorial Steering Committee for?

The rudder represents the complete map of the publication, issue by issue or edition by edition.

Through a visual interface, it is possible to:

  • plan articles and columns
  • assign advertising space
  • define the number of pages
  • check the availability of space
  • monitor the progress of production

This allows the entire editorial team to work with a shared vision that is updated in real time.

 

Key features

Page planning: Creation and management of the issue structure: sections, columns, inserts and special features.
Integration with the advertising system: Sold advertising space is entered directly into Il Timone, avoiding errors and overlaps.
Process status management: Each page can be monitored through progress statuses (in progress, approved, ready for printing).
Integration with the editorial system: The timone connects to layout systems and editorial workflows, ensuring continuity between planning and production.
Global view of the publication: Editorial, graphics, and sales teams share the same tool and the same information.

Advantages

1

Interfacing to Advertising system

2

Editorial and advertising planning

3

Working States and PDF posting for publication

FAQ

+What is editorial control?

The editorial plan is the tool used by editorial teams to plan the structure of a publication, organising pages, articles and advertising space before the layout phase.

+Who needs an editorial steering system?

It is useful for editors of newspapers, magazines, periodicals, and digital publishers who manage numerous pages, columns, and advertisements.

+Does the editorial board also manage advertising?

Yes. Modern systems integrate advertising space management with editorial content planning, ensuring the correct distribution of advertisements.

+Can the rudder be integrated with existing editorial systems?

Yes. The solutions implemented by GMDE integrate with the main publishing systems and layout workflows used by editorial offices.

+Is editorial steering also useful for digital publications?

Yes. In addition to print, it can be used to plan content for websites, apps, or editorial newsletters.

+Which departments use the editorial rudder?

Mainly: editorial department graphic design advertising department production

Contact us for:

  • Request more information
  • Schedule a demo
  • Introduce us to a new project

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